- Client: Copper City Hotel
- Date: August 2024
Inspired by Nature and Heritage
When Copper City Hotel & Bar (CCHB) reached out to us, we saw more than just a branding project—we saw a chance to weave a rich tapestry of heritage, community, and modernity. The opportunity to digitally connect the vibrant colours of nature with the soul of Cobar was one we couldn't pass up. We embarked on a journey to create a holistic brand identity that wasn't just visually striking but deeply resonant with both locals and visitors.
Our first step was immersing ourselves in the story of Cobar. Understanding why it's fondly known as the "Copper City" was crucial. The town's history is steeped in mining, with copper being a significant part of its identity. Preserving the name "Copper City" in CCHB's branding was non-negotiable—it was a tribute to the legacy and pride of the local community
Designed with Purpose
We chose a deep burnt maroon as the cornerstone of the brand's colour palette. This hue reflects the rich, copper-laden soil that has defined Cobar's landscape and history. Complementing it, we introduced Negroni as an accent colour—a soft, earthy tone inspired by the subtle shades of the Cobar horizon and, playfully, a nod to a classic cocktail.
Typography That Bridges Eras
Selecting an Art Deco font from the late 1920s wasn't just a stylistic choice—it was a bridge between the past and present. This font evokes the elegance and optimism of an era when Cobar was thriving, capturing the town's golden age while infusing a contemporary touch. It symbolises CCHB's respect for tradition coupled with a forward-looking vision.
Iconography That Tells a Story
We modernised the icon of the old mining infrastructure, transforming it into a symbol that represents both Cobar's storied past and its dynamic present. This icon became a central piece of the brand identity, a visual storyteller that speaks to locals and intrigues newcomers
An Immersive Digital Experience
Understanding that today's first impressions often happen online, we set out to create a website that was not just functional but truly immersive. We developed an engaging, intuitive website that intertwines Cobar's rich history with modern design aesthetics. Through storytelling narrative content and interactive features, visitors are taken on a journey that reflects the essence of CCHB and the community it serves.
Resonating with the Community.
Our mission was clear: blend the natural beauty and elemental aspects of Cobar with a fresh, modern look, making CCHB not just a place to stay or dine but a beloved local Favorite. We wanted the brand to resonate deeply with the community, reflecting their pride and heritage while inviting visitors to become a part of the story.
The Impact
The result is a cohesive brand identity and digital platform that positions CCHB miles ahead of the local competition. More importantly, it has helped CCHB attract new customers while creating a great impression on existing patrons. The consistent visual storytelling across all touchpoints has made the brand feel both tailored and unique—something locals are proud of and visitors find intriguing
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